The Entertainer

The Entertainer is one of the UK's most popular toy retailers, with a wide range covering everything from classic board games and outdoor toys to the latest licensed character merchandise and construction sets. Founded in 1981, The Entertainer has a strong reputation among parents for stocking a broad range of age-appropriate toys at competitive prices, with a particularly good selection of toys for younger children.

The website carries all the major toy brands — LEGO, Barbie, Hot Wheels, Playmobil, Peppa Pig, PAW Patrol, and many more — alongside The Entertainer's own-brand ranges and a growing selection of craft, art, and educational toys. The site is organised by age range, which makes it easy to find something suitable without trawling through irrelevant products. International shipping is available, making The Entertainer a useful source for UK toy ranges that aren't stocked locally. Seasonal toy sales — particularly after Christmas — offer significant discounts. The Entertainer is also one of the few UK toy retailers that does not stock age-18 video games in-store, reflecting a family-first ethos that parents tend to appreciate.